Excellent Corporate Strategy Must Start With Customer Pain Points

“It starts with the customer need,” explained  Kumsal Bayazit, Chief Strategy Officer of RELX Group during a recent interview discussing the company’s strategy — and her role in defining it. “We serve professionals across very different industries, but the needs at the high level are similar. Everybody is looking for information solutions to improve the outcomes that they are trying to achieve. For scientists as they are doing research, pushing new scientific development, what can help them do that better, faster, higher quality? For lawyers to win cases, how do they do that faster, better and higher quality? So the questions are similar across segments.”
Forbes – Tech