Why A Corporate Culture of ‘Kindness’ Is Great For Your Brand

Last week I wrote about how you can make employees proud to represent your brand, and part of that has to do with your culture. Some companies create an authentic culture that works uniquely for them. When other companies try to replicate it they fail. Some successful companies have a je noi se qua culture. In French this means “I don’t know what.” Even if those high performing companies can’t define what makes their culture successful, usually they’ve taken steps at the beginning to purposefully integrate values and practices early on.
Forbes – Tech